Core Image, Inc.

Brand Accretion

With the current credit crunch affecting consumers, small and large businesses many are re-evaluating current spending practices. 

I believe protecting the investment in a brand positions a company for growth when we emerge from the current economic funk. Numerous studies show the ROI on brand development over the long haul with higher margins and customer loyalty. 

Growing a brand needs to be a protected investment, like R&D. It touches every part of the company: from customers to employees. My ability to create a unique culture within my business drives my messaging, product/service offerings, and engagement among employees. It's the reason 'WE' exist. 

Premium  brands don't shrivel under economic uncertainty - there is consistent investment. This article in Business Week re-thinks the idea of brand development as another expense.

Business Week Article