Core Image, Inc.

What I Learned This Week

It's Friday, the day of the week I reflect on the chaos of 4 days and the promise of what's to come this weekend.

Spent a lot of time with vendors looking at new products. All are big companies with rich R&D budgets and large manufacturing operations. Some interesting possibilities, but nothing that's game changing.

We don't have thousands of dollars hanging around to acquire marketing lists, but I needed a way to find new, potential clients. As I looked back on the new accounts we've closed most share strong similarities. Using Google Maps, Wikipedia, and a lot of search queries I was able to piece together profiles of target accounts. It's all mapped in Excel and out to our sales force. We'll see what they do with it!

It's clear we're more agile and have a better sense of the market then the big companies. Our intimacy with the details of those products and their daily application is going to allow us to continue to find new product and service ideas.