Core Image, Inc.

Getting To Plan B

We're continuing to ramp up our marketing, business development, and innovation projects within our company. Many opportunities are emerging which are bringing these functions together. I am finishing a book, "Getting To Plan B", and I'm struck by how true this book has been for me in my current role. We've gone back to the drawing board many times, pushed by the necessity to succeed and make something work.

I think this is one of the inherent advantages in a small business where spending years and millions of dollars on a project without concrete results is not acceptable.

One of the key concepts they discuss is dashboarding, which we do in a rudimentary form. The authors talk about dashboarding your 'leaps of faith', quickly, to validate or refute your assumptions. I'm reframing projects through this lens and I think it's helping me to articulate the value proposition and needed tasks better to our team.